A B O U T U S
A deeper understanding of OOH
Data for OOH
Data can lead to insight, to targeting, to measurement and to increased effectiveness - but not all data is equal.
Understanding the strengths, limitations and credibility of any data set is key before making investment decisions based on it.
OOH is by its very nature consumed out of the home and by many individuals simultaneously - data deployed for OOH must reflect that
Accountability
When an OOH image changes every 14 days measuring compliance is relatively straightforward.
When the image changes every few seconds and your message varies across the day, independent verification becomes critical.
Although the desire for accountability rests with the advertiser, the value of accountability is realised by the Media Owner.
Our Experts
GUROOH is an OOH consultancy led by Gideon Adey, an OOH practitioner with over 27 years experience. We draw on services from individuals and organisations as required by your brief.
